Just Starting Out? Your Brick-and-mortar Business May Have More Potential Than


Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry. Sign up here to get the day’s top stories delivered straight to your inbox.

This article was sponsored by GFA Production Inc., the U.S.-based subsidiary of GFA Production Xiamen Co., Ltd. It is a Thomas Verified and COVID-19 Response manufacturer of PPE and first aid products.

“They say the hardest thing about a bandage is getting it open,” says Bill Blish, Senior Vice President of Sales at GFA Production Inc. “We are going to launch a product toward the middle to end of the year that is a one-handed application bandage. With this, you simply pull it, and the bandage is ready to go!”

It’s this kind of practical innovation that establishes the first aid manufacturer as reputable for more than simply churning out product — GFA Production Inc. is advancing emergency health care, one bandage at a time. 

Developing a wide variety of FDA-approved products — from gauze pads, tapes, and PPE to vitamins and diabetic health care products — the company manufactures first aid products that are suitable for the industrial setting as well as offices, homes, and automobiles. The Clearwater, Florida-based subsidiary is part of a global company with a reputation for its strong research team. Employees undertake systematic ISO training and use the latest production technology.

Get to Know GFA Production Inc.

  • GFA Production Inc. is a Woman Owned company.
  • With an eye on technology, the company is the first to utilize state-of-the-art machines never before used in the industry. It wholly owns its manufacturing facility.
  • The OEM manufacturer can customize an array of first aid products with corporate logos, taking the guesswork out of the process and fulfilling the order in about two weeks.
  • The abbreviation GFA stands for Genuine First Aid, and the 2010-established parent company — GFA Production Xiamen Co., Ltd. — serves the Americas, Europe, and Asia.

Thomas Insights (TI): Most people in the marketplace have used GFA Production Inc.’s products even if they haven’t heard of you. How is this possible?

Bill Blish (BB): We launched as an independent company in October, but we are not a new company. We’re just a new subsidiary in the United States.

We’re a subsidiary of Genuine First Aid Xiamen, and most people in the marketplace have used our products. As a company, we have extensive international leadership, both in management and sales.

Michael Holstein is our chairman. For decades he has run very successful manufacturing companies in a variety of industries and products. He recognized that there were some gaps in the United States and took the leap of faith to open up this company in Clearwater, Florida. We’ve been doing this for a long time, so we’re poised to do good things.

We know the market. We know what the competitive nature is. We know where we have to be pricing-wise. We know what the distribution points are. We know the business better than anybody.

TI: Can you tell me about your company and what sets you apart from the competition?

BB: Genuine First Aid is a global manufacturer of first aid healthcare supplies — componentry such as bandages, gauze, tapes, blood stopping, and also some liquids, lotions and creams, hand sanitizer, and cleansing wipes. It’s an array of products that are focused on the first aid and healthcare category.

We’ve been supplying other companies in first aid, outdoor sporting goods, and industrial safety with products for over 10 years — it was just under different brands and different suppliers.

We are a PPE supplier, but the first aid componentry — the bandages, gauze, tapes — is much bigger.

TI: What’s your strategy for dealing with the competition?

BB: Amazon and other e-commerce platforms are not going away. 10 years ago, everyone thought, “Oh, it’s just going to be a fad, and it’s just going to be simple items or unique items.” The companies that are going to be successful, both brick-and-mortar and online, are the ones that understand that they are two different business models, and you’ve got to do stuff for the brick-and-mortar groups that you’re not going to do for the e-commerce and vice-versa.

Once people start to understand what the omnichannel presence can do, those are the companies that are going to be successful. We’re certainly geared to do that.

We’re unique in the fact that we’re not going after the e-commerce business right now. It’s become such a complex business that you actually need a dedicated person or team to manage that business. You almost need to have a separate shipping and distribution facility to handle that.

Our products can be bought online, and people do buy these items online. Most of the time, though, they’re immediate-need-based, like if you have an injury or if you’ve had surgery and you need wound dressings, so our main focus right now is brick-and-mortar.

TI: Why did GFA Production Inc. decide to delve into the private label business?

BB: We’ve done private label products for various retailers. If we take a scale of the last 10 years, private label has become an extremely large business for mainstream retailers, both brick-and-mortar and online. One of the things that we do better than anybody is we put innovation in not only the product itself, but into our packaging and our printing.

If you look at a bandage, for instance, you may have a logo that’s cut at the end or you may have multiple logos. Our process prints clean on the packaging. It gives brand equity throughout from the external package to the internal packaging with the company’s logo or name.

We’re also one of the few companies in the world that were open to private label. We anticipate that as we grow, private label is going to be at or above 50% of our total business as it becomes more and more important to our customers.

TI: Working in the highly regulated healthcare industry, how do you maintain quality control across the supply chain?

BB: A lot of companies out there were taking advantage of the COVID situation. There was a lot of dishonesty, low quality, and supply chain issues.

By owning our facility, we have complete oversight and control of our manufacturing process; therefore we take high-quality raw materials and produce high-quality items for the end user.

TI: Who are your target customers?

BB: The uniqueness of what we do allows us to basically target anybody. Our core focus in the retail marketplace is going to be in food, drug, and mass merchandisers — CVS, Walgreens, Target, Food Lion, Publix, and Kroger — and also industrial safety, the Graingers and the Fastenals of the world.

But then we also have the ability to be institutional. We could become a supplier to hospitals, clinics, and medical distributors.

FullHD_GFAbutton.jpg - a few seconds ago

 

Image Credit: GFA Production Inc.

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Read More:Just Starting Out? Your Brick-and-mortar Business May Have More Potential Than

Just Starting Out? Your Brick-and-mortar Business May Have More Potential Than


Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry. Sign up here to get the day’s top stories delivered straight to your inbox.

This article was sponsored by GFA Production Inc., the U.S.-based subsidiary of GFA Production Xiamen Co., Ltd. It is a Thomas Verified and COVID-19 Response manufacturer of PPE and first aid products.

“They say the hardest thing about a bandage is getting it open,” says Bill Blish, Senior Vice President of Sales at GFA Production Inc. “We are going to launch a product toward the middle to end of the year that is a one-handed application bandage. With this, you simply pull it, and the bandage is ready to go!”

It’s this kind of practical innovation that establishes the first aid manufacturer as reputable for more than simply churning out product — GFA Production Inc. is advancing emergency health care, one bandage at a time. 

Developing a wide variety of FDA-approved products — from gauze pads, tapes, and PPE to vitamins and diabetic health care products — the company manufactures first aid products that are suitable for the industrial setting as well as offices, homes, and automobiles. The Clearwater, Florida-based subsidiary is part of a global company with a reputation for its strong research team. Employees undertake systematic ISO training and use the latest production technology.

Get to Know GFA Production Inc.

  • GFA Production Inc. is a Woman Owned company.
  • With an eye on technology, the company is the first to utilize state-of-the-art machines never before used in the industry. It wholly owns its manufacturing facility.
  • The OEM manufacturer can customize an array of first aid products with corporate logos, taking the guesswork out of the process and fulfilling the order in about two weeks.
  • The abbreviation GFA stands for Genuine First Aid, and the 2010-established parent company — GFA Production Xiamen Co., Ltd. — serves the Americas, Europe, and Asia.

Thomas Insights (TI): Most people in the marketplace have used GFA Production Inc.’s products even if they haven’t heard of you. How is this possible?

Bill Blish (BB): We launched as an independent company in October, but we are not a new company. We’re just a new subsidiary in the United States.

We’re a subsidiary of Genuine First Aid Xiamen, and most people in the marketplace have used our products. As a company, we have extensive international leadership, both in management and sales.

Michael Holstein is our chairman. For decades he has run very successful manufacturing companies in a variety of industries and products. He recognized that there were some gaps in the United States and took the leap of faith to open up this company in Clearwater, Florida. We’ve been doing this for a long time, so we’re poised to do good things.

We know the market. We know what the competitive nature is. We know where we have to be pricing-wise. We know what the distribution points are. We know the business better than anybody.

TI: Can you tell me about your company and what sets you apart from the competition?

BB: Genuine First Aid is a global manufacturer of first aid healthcare supplies — componentry such as bandages, gauze, tapes, blood stopping, and also some liquids, lotions and creams, hand sanitizer, and cleansing wipes. It’s an array of products that are focused on the first aid and healthcare category.

We’ve been supplying other companies in first aid, outdoor sporting goods, and industrial safety with products for over 10 years — it was just under different brands and different suppliers.

We are a PPE supplier, but the first aid componentry — the bandages, gauze, tapes — is much bigger.

TI: What’s your strategy for dealing with the competition?

BB: Amazon and other e-commerce platforms are not going away. 10 years ago, everyone thought, “Oh, it’s just going to be a fad, and it’s just going to be simple items or unique items.” The companies that are going to be successful, both brick-and-mortar and online, are the ones that understand that they are two different business models, and you’ve got to do stuff for the brick-and-mortar groups that you’re not going to do for the e-commerce and vice-versa.

Once people start to understand what the omnichannel presence can do, those are the companies that are going to be successful. We’re certainly geared to do that.

We’re unique in the fact that we’re not going after the e-commerce business right now. It’s become such a complex business that you actually need a dedicated person or team to manage that business. You almost need to have a separate shipping and distribution facility to handle that.

Our products can be bought online, and people do buy these items online. Most of the time, though, they’re immediate-need-based, like if you have an injury or if you’ve had surgery and you need wound dressings, so our main focus right now is brick-and-mortar.

TI: Why did GFA Production Inc. decide to delve into the private label business?

BB: We’ve done private label products for various retailers. If we take a scale of the last 10 years, private label has become an extremely large business for mainstream retailers, both brick-and-mortar and online. One of the things that we do better than anybody is we put innovation in not only the product itself, but into our packaging and our printing.

If you look at a bandage, for instance, you may have a logo that’s cut at the end or you may have multiple logos. Our process prints clean on the packaging. It gives brand equity throughout from the external package to the internal packaging with the company’s logo or name.

We’re also one of the few companies in the world that were open to private label. We anticipate that as we grow, private label is going to be at or above 50% of our total business as it becomes more and more important to our customers.

TI: Working in the highly regulated healthcare industry, how do you maintain quality control across the supply chain?

BB: A lot of companies out there were taking advantage of the COVID situation. There was a lot of dishonesty, low quality, and supply chain issues.

By owning our facility, we have complete oversight and control of our manufacturing process; therefore we take high-quality raw materials and produce high-quality items for the end user.

TI: Who are your target customers?

BB: The uniqueness of what we do allows us to basically target anybody. Our core focus in the retail marketplace is going to be in food, drug, and mass merchandisers — CVS, Walgreens, Target, Food Lion, Publix, and Kroger — and also industrial safety, the Graingers and the Fastenals of the world.

But then we also have the ability to be institutional. We could become a supplier to hospitals, clinics, and medical distributors.

FullHD_GFAbutton.jpg - a few seconds ago

 

Image Credit: GFA Production Inc.

3D Printer ‘Fingerprints’ Improve Security, IP Protection with 92% AccuracyNext Story »

More from Business & Industry



Read More:Just Starting Out? Your Brick-and-mortar Business May Have More Potential Than